![]() ![]() “Artists in Mexico are very aware of the value proposition of NFTs and crypto,” he noted. Gus thinks crypto can bring forth a more equitable society, and that such ideas might first take root in countries like Mexico, where citizens might have less faith in existing power structures than nations like the US. The sale proceeds will be split between the creators, with a percentage flowing into the hands of Gus, and the lion’s share to Maria and Marco. The artwork Gus created, to be minted through SuperRare this May, depicts Maria and Marco, driving a rusty flying pickup truck (think: Jetsons-era Kieth Urban video) filled with old appliances and mattresses, floating through a nondescript cityscape with a futuristic rendition of Fierro Viejo blasting through a megaphone. “This is an exercise, a way to show other people how they can potentially monetize without the intervention of lawyers and regulation.” “The exciting part for me is to show someone like that, despite being completely non-technical, they can monetize any idea they have immediately with crypto,” he said. This was a chance to make a statement, a declaration of the independence attainable through blockchain. “For me, immediately, it became a challenge to show people how, through NFT fundraising, you can do way better than going through the traditional channels, through the traditional Mexican copyright mechanisms,” he explained. Gus, a SuperRare artist, saw an opportunity to communicate a message.
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